Wave – #washnlove – The smartest way to clean

The smartest way to clean
The easiest way to help a good cause

3 easy steps to wash in a new way

Cut the sheet
in two following the line

Put the sheet into
the drum or dispenser

Activate
the washing cycle

OUR VISION

Wash and Love is our motto, it was born because we believe there’s another way to do laundry. Wave is the detergent that washes efficiently with no sea contaminations.

OUR MISSION

Our dream is to become the eco-friendly choice for whoever shares our values and wants to respect our oceans, in order to reduce the impact our habits have on the planet.

BRAND VALUES

Oceans are home to an unimaginable number of living beings. Cruelty-free is the result of our alternative choice. We care about most sensitive skins. We ease the life of green travellers.

Family
X

Family

Here is where everything about awareness and education can start. This is the place where personal care and love for environment can follow the same way.

Green travel
X

Green travel

Travelling means awareness and respect to us.
Personal growth can only happen if our path doesn’t contaminate the environment we live in.

Cruelty-free
X

Cruelty-free

Loving and respecting every living being is our lifestyle. None product should be tested on animals.

Seawatchers
X

Seawatchers

We think that if we keep contaminating the oceans, the world will rise up one day against us. That's why we don't do it.

Did you know that in Europe...

Only the 56% of washing loads are full?

Did you know that 69% of consumers indicate that they are aware of the dosing instructions?

1.100 Washes started every second?

This is equivalent to:
- 98 million washes per day
- 684 million washes per week
- 2.97 billion washes per month
- 35.60 billion washes every year.

Classic washing detergent

The amount of liquid and powder detergents that consumers waste through over-dosing due to hard-to-read instructions or over-sized caps.
A jug meant to be used 48 times, may be actually used only for 33 washing loads.

32% WASTE

The weight of a single dose of any liquid or powder detergent.

40
GRAMS

The combined weight of liquid and powder transported annually.

4
BILLION KG

Bio compatible detergent

0% WASTE

The amount of detergent wasted
with a pre-dosed detergent like Wave.

2.50
GRAMS

The weight of a single strip of WaVe, which is 94% lighter than most liquids and powders.

0.25
BILLION KG

The weight of the equivalent truckloads of WaVe transported.

Classic washing detergent

32% WASTE

The amount of liquid and powder detergents that consumers waste through over-dosing due to hard-to-read instructions or over-sized caps.
A jug meant to be used 48 times, may be actually used only for 33 washing loads.

40
GRAMS

The weight of a single dose of any liquid or powder detergent.

4
BILLION KG

The combined weight of liquid and powder transported annually.

Bio compatible detergent

0% WASTE

The amount of detergent wasted
with a pre-dosed detergent like Wave.

2.50
GRAMS

The weight of a single strip of WaVe, which is 94% lighter than most liquids and powders.

0.25
BILLION KG

The weight of the equivalent truckloads of WaVe transported.