A clean
and aware world
starts with simple gestures

Analysis of behaviours and habits, research and experimentation, awareness and ethical consciousness of the environmental impact: Wave was created to be in tune with the planet.

A new way of thinking about the world.

Reduces the impact on people and the environment.

Low environmental impact: this is the real content of Wave and of the project of Blugenia, who conceived it.

Over the past 3 years, we have examined the behaviors and ways of using detergent, through both consumer and distribution research, to design a detergent that: reduces water pollution because it is biodegradable; reduces fuel consumption in transport because it is lightweight (16 washes with Wave weighs 50 grams).

Reduces the use of plastic because its packaging is made of cardboard; reduces the risk of irritation because it is hypoallergenic; reduces the impact on people and the environment.

The role of a company is changing: not just a product, but a philosophy that stems from the awareness that we inhabit a world to be protected and defended. The Wave project represents our way of protecting the planet, creating an ecological product that induces consumers to behave ethically: an ideal bond to establish with nature that we reinforce every time we do our laundry.


is the future

Reduces water pollution

Reduces fuel consumption in transportation

Eliminates the use of plastic

Reduces the risk of irritation because it is hypoallergenic

The substances of which Wave is composed are biodegradable and decompose in the environment in 28 days, as shown by laboratory tests.

Wave does not use plastic packaging, but practical cardboard, so it reduces the impact of plastics in the environment using only 100% recyclable materials.

The delicacy of natural raw materials and tests conducted in the field and in the laboratory testify that Wave does not contain substances that cause allergies or intolerances (in most people).

A year’s worth of Wave weighs almost 94 times less than a year’s worth of regular detergent: transporting it uses less fuel, generates fewer air emissions and keeps the atmosphere cleaner. Quite a breath of relief, don’t you think?

Wave contains no parabens, no phosphates, no bleach, no 1,4-Dioxane, no dyes and no optical brighteners: all that’s in the sheets is an effective detergent, pure and simple.

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